Symbolic Pattern Design

To emphasize Karma Wallet's focus on sustainable growth, I designed a pattern inspired by tree rings and used an existing design as a reference. The idea of the design is to symbolize growth and the company's commitment to fostering sustainable habits. The pattern features clean circles and minimalistic geometric shapes, ensuring it doesn't overshadow text or other images. This design approach aligns with modern tech company branding, which often incorporates sleek, geometric elements. Moreover, this design is easy to animate.

Blending Illustrations into a Cohesive Brand Design

I created hand-drawn illustrations using Adobe Illustrator and Affinity Designer, ensuring they complemented images and mockups without being distracting. These illustrations can be combined to create new visuals, providing flexibility in design. Moreover, they are easy to animate in After Effects. I also introduced a new shade of blue to the brand's color palette for a fresh, cohesive look.

Creating Memorable Videos for Social Media Campaigns

I direct, edit, and produce videos to promote products on social media. The marketing team provides a brief, and I create a storyboard and sometimes copy for feedback. Once approved, I oversee the production process, from gathering assets to final editing.

I use Figma to organize assets, Adobe Illustrator and Photoshop to create and edit illustrations, and After Effects for animation and final cuts. This approach allows me to make fast-paced videos that engage audiences.

To ensure these videos are both dynamic and informative, I frequently include animated illustrations. These animations add a layer of visual interest and help break down complex information, making it easier for viewers to understand the key messages. Since my videos are relatively fast-paced, animated elements and supporting video clips are crucial to keep viewers engaged and to create a lasting impact.